American Eagle’s Stock Soars on Celebrity Endorsements and Strong Aerie Performance
American Eagle Outfitters shares have surged 38% this week, clawing back into positive territory for the year. The rally follows upbeat quarterly results and celebrity-driven momentum, particularly around its Aerie intimates line.
While the namesake brand saw comparable sales dip 3%, Aerie posted 3% growth—a divergence UBS analysts cite as evidence of structural progress. The stock's rebound from July lows below $10 to over $18 still leaves it far below 2021's $38 peak.
Meme-stock traders may be amplifying moves, but fundamentals show resilience: $1.3 billion revenue edged past estimates despite a 1% annual decline. The question now is whether Sydney Sweeney's star power can sustain momentum beyond seasonal lifts.